For the Love of Marc Jacobs

Starbucks Pumpkin Spice Latte

Its a tough world out there for college students. We study hard, we work hard and we play hard. We do all of these things so passionately that most of the time we find ourselves so strung out and stressed that we end up singing Rudolph the Red-Nosed Reindeer at 11 p.m. during the last minutes of the work shift. Well, this was me last night and let me tell you, this is not an isolated incident. I don't know if this impromptu performance was inspired by the horrific, gloomy Boston weather or because I want the holiday season so badly that I am consuming Pumpkin Spice Lattes at an extremely alarming rate. Anyhow, the life of the college student is a constant struggle. A daily battle between Father Time, the dreaded bank account, and the urge to throw my hands up and surrender to my over-stuffed comforter. It is in these desperate times that I have to remember the beautiful pleasures in life. The small things that I don't often get the chance to do because I am so focused on graduation and the impending (and yet very exciting) doom of real life. This is where my love of all things Marc Jacobs enters.

As a broke joke college student, I don't really have the luxury to go purchasing designer items whenever I am feeling down and in desperate need of retail therapy. But thanks to Marc Jacobs and the launch of the brand's new e-commerce site last week, I can now drift off into a fantasy world from the comfort of my own Macbook. What makes this site so exciting is that it goes beyond the ordinary website that merely show the fall or spring runway shows. It actually enables the consumer to purchase items without having to venture to Newbury Street to visit a boutique. When I find myself with a few extra dollars to spare, I can simply log onto www.marcjacobs.com and shop till I drop without actually getting my lazy self out of my bed. Or in the middle of class when I find myself drifting into the far reaches of my mind. Admit it, we all daydream more than we'd like to.

The storefront of marcjacobs.com

E-commerce sites are the latest trend in  the fashion industry, a lot of brands have realized the potential growth available through a direct online store instead of being sold through third party sites like Net-a-Porter, BlueFly, or Gilt Groupe. E-commerce sites make it that much easier for the suburban woman or college student to make a personal connection with a brand. A brand's site provides a unique experience that one like BlueFly cannot provide. It offers the ability for the customer to truly grasp the core ideas and beliefs behind the brand. The Marc Jacobs site was designed to look like a miniature dollhouse complete with sales representatives to guide you through the store and answer your every question. The store is unique to the Marc Jacobs brand. You certainly would not find male "sales associates" dressed in a woman's clothing on the Chanel site.

These sites provide the much needed escape from the everyday grind. It just so happens that one of the pleasures in my life is shopping- a pleasure that I do not get to enjoy often. But with the launch of e-commerce sites like Marc Jacobs, I find myself taking comfort in the world of Marc Jacobs with just a click of a button.

A New Year Means . .

more blogging. I've left Los Angeles and have been back living amidst the real world for several months now. Obviously, no one knows this because I haven't blogged since April. EPIC FAIL. I just noticed that my last post took place on April 1st. Among the first lines, I promised to blog more often. Now let's take that little line as an April Fools Day joke. Happy April Fools Day!! Its just taken me a few months to let everyone in on my little secret.

You may notice that I have revamped the blog. I figured with the end of my time in Los Angeles, the time came to redo not only the look of my blog, but also the entire premise of what I was going to write about. Los Angeles was both good and bad to me. I learned a lot about my myself, my potential career, and about the entertainment industry. Most importantly, I learned that I really do love the world of public relations and am extremely pumped to get my career started.

I took the summer of from interning for a much deserved break. I worked full-time at BU Fitrec (shout out to the Fitty and buddies), had loads of fun around Boston with good friends and came to realize that I couldn't wait to get back into the world of PR. Whowouldthunkit? I've felt inspired since coming back to school and Boston. Since classes began, I've come to appreciate the opportunities that we are given to learn and discover all that is going on in the up and coming world. As young students in 2010, we are on the verge of new and exciting premises that will forever change the fields in which we want to work. Cheesy, I know. But it is very true.

I just want to finish by saying that I can't wait to publish all of my thoughts about things happening in my life and in the crazy, ever changing world of public relations and marketing. I hope everyone is prepared because I promise to be back soon!